We studied the social and environmental problems of chocolate: more than 60% of forest cover lost in countries such as Ghana and Côte d'Ivoire, only 11% of the product's value reaching the farmer, and 1.56 million children in child slavery in the value chain.

What's more, almost every sustainable brand communicates in a dull, preachy way and offers ranges with very high cocoa percentages. There is a market gap: a sustainable brand, but with the most indulgent flavours.

We created Salvaje: artisanal chocolate made in A Coruña, with cocoa from agroforestry that doesn't destroy forest, paying the farmer 3× the market price and donating part of its profits to projects protecting species made vulnerable by cocoa.

We designed the brand from scratch: naming, visual identity, colours, logo, packaging and the entire brand universe. The brand, packaging and story managed to stand out in the sector and fill the gap we had identified.

We ran trials with a refiner alongside gastronomy and pastry experts until we landed on a distinctive product that didn't exist on the market. We built a product backlog with healthy recipes and innovative ingredients for upcoming launches.

Once the product was validated, we looked for an artisan workshop to produce it at costs that would secure the company's business plan.

We designed the brand's entire e-commerce store with the idea of creating a distinctive online channel: telling the project's positive-impact story, but with a total focus on conversion across every page.

We sold out our online stock with 150 orders in 3 weeks and a conversion rate above 6%.

We designed the go-to-market strategy by opening three channels with an integrated pricing approach: online, gourmet and corporate B2B limited editions.

We launched with no paid-media spend, collaborating with more than 10 influencers to whom we sent free samples. In just 3 weeks we sold out: more than 1,000 bars, over 150 orders and revenue of nearly €10,000.