Circular Economy
Mission.

To redefine the production system by decoupling social progress from a larger material footprint.

Circular Economy Mission.

Introducing key challenges.

Population trends and economic growth have increased the pressure we exert on our planet due to the consumption and use of natural resources in our economic activity.

The time for a linear economic system in which we produce, sell, buy and dispose of products without considering their environmental impact is over. Creating a new economic model based on circularity is the only alternative for achieving social progress without compromising the health of our planet.

Material footprint per capita (tonnes per capita).

Source: United Nations Statistics Division (UN Stats).

The sum of material the footprint for biomass, fossil fuels, metal ores and non-metal ores per person per year represents the material resources we are using as a society. This material footprint has rapidly grown in the last years achieving 12.18 tons per capita en 2017.

Global greenhouse gas emissions from food production (% of emissions).

Source: Science. Reducing food’s environmental impact (Joseph Poore & Thomas Nemecek).

26% of global emissions are generated in food production. Livestock, fisheries and crop production accounted for 58% of total food emissions. The food industry has a great opportunity to shift to circularity.

Plastic production (million tonnes)

Source: Science advances. Production, use, and fate of all plastics ever made (Geyer, R).

Our economic single-use system has caused plastic production to grow rapidly since its inception, whereby it reached 381 million tonnes in 2015.

Mission description.

This mission seeks to redefine our production and consumption system, decoupling well-being and progress from a larger material footprint on the planet. In view of the population growth challenges we are currently facing, the only way to guarantee a sustainable development is to opt for more circular products and a sustainable management of the food chain. Circularity also provides a great economic opportunity to increase efficiency and optimize costs.

Mission challenges.

Responsible consumption and production.

  • Enabling traceability.
  • Enhancing consumer choice with clear, reliable information.

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Regenerative food system.

  • Promote a resilient and efficient agricultural system.
  • Promote the desintermediation and increase the value perceived by farmers.
  • Guarantee food security and traceability.
  • Stop soil degradation and desertification.

Circular industry transition.

  • Circular textiles.
  • Circular electronics.
  • Circular construction.

SDG alignment.

The Overview Effect - Zero hunger.

Zero hunger.

2.3
Double agricultural productivity.
2.4
Ensure sustainable food systems.
2.5
Maintain genetic diversity.
2.c
Ensure functioning of food markets.
The Overview Effect - Responsable consumption and production.

Responsable consumption and production.

12.1
Promote sustainable consumption and production.
12.2
Sustainable use of natural resources.
12.3
Halve global food waste.
12.4
Achieve chemical management.
12.5
Reduce waste.
12.7
Promote sustainable procurement.
12.8
Ensure there is relevant information for sustainable development and lifestyles.
12.a
Support developing countries.
The Overview Effect - Life below water.

Life below water.

14.1
Reduce marine pollution.
14.7
Sustainable use of marine resources.
The Overview Effect - Life on land.

Life on land.

15.3
Combat desertification.

Some solutions for inspiration.

Below you can find some of the innovative impact solutions we are working on.
Sharing platforms.

Sharing platforms.

Sharing digital platforms to increase the durability of products and reduce consumption.
New packaging innovations.

New packaging innovations.

New product innovation to sell different products without packaging reducing the use of resources.
Food waste algorithms.

Food waste algorithms.

Data analysis to better connect supply and demand in order to reduce food waste.
Recycling image recognition.

Recycling image recognition.

Image recognition algorithms designed to help people recycle more accurately.

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Sustainable Cities.