Mobility One: a qualified electric-vehicle lead in 30 seconds
A self-assessment tool that recommends two electric vehicles to the user in five questions, shows their savings and avoided emissions, and delivers a qualified lead to Arval's sales team.
Prioritisation narrowed the map to an EV self-assessment
BNP Paribas Arval, the BNP group's leasing arm and one of the sector's leading operators in Spain, was looking for a new digital channel to drive electric-vehicle adoption across its portfolio.
The diagnosis drew on eleven internal interviews plus one expert, a competitor benchmark and analysis of Spain's EV market — 600,000 BEV+PHEV on the road against the PNIEC target of 5.5M by 2030.
The co-creation workshop prioritised against four criteria — impact, market, technological maturity and feasibility — and ruled out initiatives with high overlap with the existing portfolio. The prioritised initiative was Mobility One: an EV-adoption self-assessment for the end customer.
A simplified experience: five questions, fifteen seconds
A recommendation that makes the electric car the obvious choice
A cross-sell window that raises the value of every deal
